Posts tagged The Secret Treasure Of Tahka Paka
Carl Reiner Debuts His Augmented Reality Book at The London Book Fair

Today at the London Book Fair, Carl Reiner, American actor and comedian, working with Random Content Publishing announced his new book "The Secret Treasure of Tahka Paka." He also has announced a partnership with Zappar, a leader in augmented reality experiences. The new book will contain Zappable augmented reality content throughout, bringing the story to life. The book, which launches on April 22. 

By using Zappar’s free smartphone and tablet app, children and parents are able to zap pages, jumping into the tale alongside key characters Cark and Carla on their adventure through the magical island of Tahka Paka. Readers will experience battling pirates and ancient curses whilst journeying through hidden caves and tunnels to find the secret treasure buried deep in island. 

As part of a wider initiative to encourage more traditional industries to consider technology which can improve consumer experiences, Max Dawes, Partnerships Director at Zappar, presented at the London Book Fair on how augmented reality can truly add value and compliment the printed product for publishers. ‘The Secret Treasure of Tahka Paka’ was at the heart of this. 

Max Dawes commented: “We’re so pleased to be working alongside Carl and Random Content on their latest story. Augmented reality is brilliant way to add a new dimension to storytelling. We hope the book will encourage shared time with families to help children bond and engage through reading.”

Carl Reiner added: “This book has a little extra goodie with addition of Zappar and its clever technology, offering you the chance to not only read the book, but be in the book as well.” 

Carl Reiner Demonstrates Augmented Reality with Jimmy Fallon

Carl Reiner and Jimmy Fallon demoed the augmented reality features of Carl's new children’s book The Secret Treasure Of Tahka Paka on NBC’s The Tonight Show with the Zappar app. This was the first time mainstream audiences were exposed to augmented reality on a major US network.

The story sees a family visit a tropical island where they experience hidden caves, tunnels, crypts, ancient curses, pirates and a secret treasure that will benefit all of us.

To have the same experience Carl had on the show, download the Zappar app onto your device and zap the image below.