Carl Reiner Debuts His Augmented Reality Book at The London Book Fair


Today at the London Book Fair, Carl Reiner, American actor and comedian, working with Random Content Publishing announced his new book "The Secret Treasure of Tahka Paka." He also has announced a partnership with Zappar, a leader in augmented reality experiences. The new book will contain Zappable augmented reality content throughout, bringing the story to life. The book, which launches on April 22. 

By using Zappar’s free smartphone and tablet app, children and parents are able to zap pages, jumping into the tale alongside key characters Cark and Carla on their adventure through the magical island of Tahka Paka. Readers will experience battling pirates and ancient curses whilst journeying through hidden caves and tunnels to find the secret treasure buried deep in island. 

As part of a wider initiative to encourage more traditional industries to consider technology which can improve consumer experiences, Max Dawes, Partnerships Director at Zappar, presented at the London Book Fair on how augmented reality can truly add value and compliment the printed product for publishers. ‘The Secret Treasure of Tahka Paka’ was at the heart of this. 

Max Dawes commented: “We’re so pleased to be working alongside Carl and Random Content on their latest story. Augmented reality is brilliant way to add a new dimension to storytelling. We hope the book will encourage shared time with families to help children bond and engage through reading.”

Carl Reiner added: “This book has a little extra goodie with addition of Zappar and its clever technology, offering you the chance to not only read the book, but be in the book as well.”